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The BCG Marketing Playbook
Foundational Messaging
Building a brand is about establishing trust,
and it starts with your messaging.
The words we use in sales & marketing matter, which is why it's critical to spend time crafting your message to the marketplace. We incorporate the fundamental elements of story using the Storybrand framework to create engaging copy for your website, your sales & marketings collateral and for your entire organization to ensure everyone is telling the same story.
Custom Made Testimonials
Skepticism is at an All-Time high. Fight it with social proof!
No one sells your product or service better than your customers, particularly the customers who act like fans. We spend 15 minutes with carefully selected fans to capture the reasons they choose to work with you and what truly separates your company from the competition.
Email Campaigns
Email marketing stinks... unless it's done right.
Your audience isn't against emails; it's against emails that provide zero value. We'll warm up your audience with content that is engaging, consistent and valuable, leading them to view your company as the qualified guide they want to work with to solve their problems and get what they want.
Additional Marketing Services
We understand that there is a lot more that goes in to marketing. We're here to guide you through the chaos to know what else you should consider in your marketing strategy and how to implement it.
Podcast Management, Blog Content, Trade Show Strategy, Commercials, Swag Ideation, and More!
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