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The BCG Strategy

Implementation
Writing with Pen

Foundational Messaging

Building a brand is about establishing trust,

and it starts with your messaging.

The words we use in sales & marketing matter, which is why it's critical to spend time crafting your message to the marketplace.  We incorporate the fundamental elements of story using the Storybrand framework to create engaging copy for your website, your sales & marketings collateral and for your entire organization to ensure everyone is telling the same story.

Filming an Interview

Custom Made Testimonials

Skepticism is at an All-Time high.  Fight it with social proof!

No one sells your product or service better than your customers, particularly the customers who act like fans.  We spend 15 minutes with carefully selected fans to capture the reasons they choose to work with you and what truly separates your company from the competition.

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Website 

Your website is your digital storefront, so let's make it a great experience when a prospect "walks" in.

What does it feel like?  What do they see?  Is it welcoming?  Does it tell them what to do next?  These are all the questions we help you answer.

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Social Media

Social media is today's public town square.

Pull up a chair.

It's imperative that your brand shows up where your audience hangs out, and then it's all about engaging educating and entertaining the crowd.

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Email Campaigns

Email marketing stinks... unless it's done right.

Your audience isn't against emails; it's against emails that provide zero value.  We'll warm up your audience with content that is engaging, consistent and valuable, leading them to view your company as the qualified guide they want to work with to solve their problems and get what they want.

Deriving Inspiration

Additional Marketing Services

We understand that there is a lot more that goes in to marketing.  We're here to guide you through the chaos to know what else you should consider in your marketing strategy and how to implement it.

Podcast Management, Blog Content, Trade Show Strategy, Commercials, Swag Ideation, and More!

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