Swag Ideation
Our story starts and ends with passion, focus and dedication
to help you build a sales engine that performs regardless
of the market conditions.
BETA Consulting Group started in early 2022 with a mission to build high-performing sales organizations in the transportation industry. We use the Storybrand framework to clarify your message and ensure everyone in your organization is using the right words, because when you confuse your audience, you lose your opportunity.
With over a decade of sales experience in transportation, we've felt the sting, the frustration of not having a sales engine in your corner, hindering your sales efforts.
We've also experienced the momentum that excellent sales strategies create in accelerating sales. Slow growth and no growth negatively impact the morale of an organization,.
Swag Ideation
Meet the Team
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Linkedin Influencer
12,000+ followers
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Podcast Host
Standing Out
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FOUNDER & CHIEF ENCOURAGEMENT OFFICER
Trey Griggs
Trey loves a great brand. Chick-Fil-A. Apple. Tesla. Freightvana. Tiger Woods. Serena Williams. Gary Vaynerchuk. The Armchair Attorney. He can't get enough, constantly learning about what makes them so valuable and how they were built.
Trey experiences so much fulfillment coaching CEOs and their teams on sales strategy and tactics, including branding and messaging, He is a gifted sales thinker and trainer, as well as a skilled writer & strategist. C-level executives and sales leaders rely on Trey to promote and build collaboration between sales and marketing teams in order to grow revenue.
Trey also has a passion for podcasting, facilitating conversations with executives to share valuable insights. He hosts two weekly podcasts, including The Word on the Street LIVE with the #StreetCrew, and Standing Out: a podcast about sales, marketing & leadership with industry experts in those areas of business.
Finally, Trey loves his family - his beautiful and incredibly gracious wife, Tammy, and their two daughters, Hannah & Naomi. He is addicted to travel, singing barbershop music, golf and remodeling, and he loves driving his orange Jeep Wrangler around town with the top and the doors off.
VP OF OPERATIONS
Coleman Ruffin
With a career deeply rooted in the supply chain and logistics space, Coleman has honed his skills across various domains including operations, sales, training and development, and recruitment.
Coleman's passion lies in making a meaningful impact on both individuals and brands alike. Often recognized as a "Glue Guy", Coleman takes pride in being the cohesive force that binds teams together, fostering collaboration and success.
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Beyond the professional realm, you'll find Coleman embracing the great outdoors, spending time with family, and attempting to play the game of golf!
COMMUNICATIONS DIRECTOR
Morgan Vertner
Morgan Vertner is an energetic and innovative Communications Director known for her expertise in managing social media platforms. With a keen eye for creativity, Morgan brings a fresh and engaging approach to her work, always seeking out new ways to captivate audiences.
Beyond her professional life, Morgan finds joy in spending quality time with her family, immersing herself in the world of horror movies, planning an event, or making a list of some kind. Whether crafting captivating messages or curating engaging content, Morgan seamlessly blends her professional expertise with a passion for creativity in all aspects of her life.